FIGURE 8 BODYCHAIN



Wendy had invented a brand new patented product that effectively and cheaply helped people to lose weight. In fact the product was so revolutionary that people often didn't understand exactly how it worked. Wendy needed to get the word out to help other people lose weight just like she had with her product and lead healthier better lives. Launch Communication wrote Wendy a media release. Literally within an hour Wendy's phone was ringing hot with publications wanting to write a story on her and the product.


I was extremely pleased and impressed with the response to the media release sent out by Karen. The response was phenomenal and the phone rang off the hook. I had calls from TV 1 Business Breakfast, Her magazine, Dominion Post newspaper, Business to Business magazine, the Drive Show radio, NZ Business Magazine and the NZ Women's Weekly magazine. The interest was so great that when the Women's Weekly rang and said they wanted to do a story but that it had to be 'exclusive' I was amazed to say 'sorry, but I am unable to give you an exclusive as I have already two interviews lined up'! Happily the Women's Weekly did a story anyway, they just got it out first . I would recommend anyone thinking about a media release to contact Karen She gets results and quick.
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Wendy Barker, founder, Figure 8 Bodychain


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AOTEAROA WATER ACTION



Aotearoa Water Action is a not for profit organisation that protects water rights in New Zealand. Launch Communication assisted AWA with communicating their message to the media and the general public to raise awareness of the issue of water rights. Projects included an email newsletter (writing and design) and database set up and management, website copy, flyer copy and media releases. Launch Communication assisted the organiser of the rally with social media including facebook posts. The result was nationwide coverage of an important water rally in print and on television promoting public debate about the issue.


View AWA website

LOCAL BODY ELECTION CAMPAIGNS



Launch Communication assisted with local body election campaigns for two candidates in different cities. This role included poster and flyer design and copy, a social media campaign, communication with media, message formulation and execution across platforms and advice on media and public speaking.